MultiChoice Group Recruitment For Senior Marketing Manager

MultiChoice Group Recruitment For Senior Marketing Manager – Lagos Region. Multichoice is now recruiting to fill the position of Senior Marketing Manager. See how to apply below and the requirements.

MultiChoice Group is a leading entertainment company and we’re home to some of the most recognized brands on the continent. Our entertainment platforms – DStv, GOtv, Showmax and DStv Now – are a hub for more than 19 million people across 50 countries. Through Irdeto, we‘re a world leader in content security, management and delivery for pay-media companies.

We are recruiting to fill the position below:

Job Title: Senior Marketing Manager – Lagos Region

Location: Lagos, Nigeria (On-site)
Job type: Full-time
Career level: Mid-Senior level

READ ALSO – PepsiCo Recruitment for Marketing Associate Manager – Apply Here

Job Roles / Responsibilities

Strategy and Execution:

  • Generate integrated and targeted marketing strategies that grow market share and the brand’s reputation, improve our customers’ experience and ultimately drive growth/acquisition
  • Develop and implement a company-wide go-to-market plan, working with all departments to execute intentional actions to execute strategy and achieve the business plan objectives
  • Ensure alignment of business and brand objectives to increase awareness, consideration, purchase, and brand loyalty
  • Develop the core positioning and messaging for the product
  • Establish brands’ annual objectives, strategies, positioning, tactics and measures
  • Develop an understanding of all elements of the business – Value chain, distribution, etc. – to create long-term barriers to entry against competitors in a highly competitive marketplace
  • Create awareness and understanding of MultiChoice (product) brand identity
  • Implement and manage a “Brand Visibility Program’’ improving visibility of the products/brand at various touch points
  • Conduct research analysis and interpret feedback to inform and continuously improve marketing strategies (including optimizing reach, recall, engagement, and other marketing metrics to maximize ROI)
  • Formulate, develop and implement creative advertising, media, and promotional campaigns for channels
  • Obtain customer insight to identify and evaluate strategic and innovative revenue-generating sales initiatives

Operational Delivery:

  • Propose, formulate, develop, and initiate relevant, suitable, and cost-effective marketing initiatives (including advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand, and equity for Multichoice brands within the Region
  • Evaluate market trends to maximize business opportunities and mitigate emerging issues/concerns
  • Lead the development of creative briefs for DStv and GOtv
  • Manage ad agency performance and deliverables including briefing, and development of DStv/GOtv market roadmap and overseeing national and strategic brand campaigns Redefine promotional activity including below-the-line (BTL) and channel-specific marketing across all channels Evaluate market trends to address business opportunities and issues
  • Develop the core positioning and messaging for the product within the northern region.
  • Track and analyze brand/product performance and trends in terms of volume and profitability
  • Constantly monitor the performance of DStv and GOtv to ensure they meet company objectives
  • Prepare and present regular feedback and performance reports
  • Administer tactical programs of the assigned product line and assist in the development of MultiChoice Nigeria (MCN) product.
  • Lead marketing launch plans for a variety of products
  • Lead development of creative briefs
  • Build new businesses, great products and iconic brands
  • Constantly monitor the performance of managed brands/products to ensure it meets company objectives

Relationships and Service Support:

  • Leverage external and internal networks to identify optimization opportunities
  • Create and manage working relationships with above-the-line (ATL) & below the line (BTL ) agencies, media houses, super dealers, authorized distributors and accredited retailers with a view to leveraging the relationships to achieve MCN business goals and objectives.
  • Identify and analyze potential partner relationships for the product.
  • Maintain close contact with sales and distribution functions to “sense check” business conditions and trends.

Marketing Budget Management:

  • Manage the annual Marketing (Brand) budget and forecasting activities
  • Track and manage marketing spend
  • Continuously identify areas for improved efficiency
  • Rigorously monitor Marketing performance against approved budgets and put measures in place to address variances. Continuously identify areas for improved efficiency

People Management:

  • Ensure that the team is adequately resourced and that the team is equipped and enabled to perform (attraction, selection, retention & development of Marketing team)
  • Manage the performance of team members
  • Facilitate the development of team members and ensure performers are identified, improved, or removed
  • Display ethics in leadership and decision making
  • Ensure departmental goals are understood and actively pursued by the team; work responsibility clearly delegated
  • Performance reviews to be conducted regularly, ensuring everyone has a clear picture of current performance, recognition is given where it is due and low performers are acted upon
  • Ensure coaching and mentoring of team members
  • Ensure coaching and mentoring of team members

Qualifications And Requirements For Multichoice Recruitment

Candidates should possess a Post Graduate (preferred)

Experience:

  • A minimum of 8 years of marketing experience (or similar experience in commerce, business administration, or sales role)
  • 5 years of management experience
  • Experience in the media and entertainment industry would be beneficial working experience in Africa would be beneficial

Technical Competencies:

  • Conceptualization of strategies, campaigns, etc.
  • Technical/functional brand strategies knowledge
  • Expressive written communication skills
  • Content creation
  • Market/target audience analysis
  • Ability to initiate action and get work done
  • Detailed commercial and financial acumen, balanced with creative flair
  • Brand Strategy, development and management
  • Content marketing strategy, development, execution and optimization
  • Copywriting and content creation vendor and Media agency management
  • Commercial acumen
  • Developing value propositions
  • Data/market analysis and interpretation
  • Competitive analysis
  • Reporting and Research
  • Financial Management/Budgeting Basic understanding of related marketing regulations

Behavioral Competencies:

  • Strategic Thinking
  • Relationship building
  • Conflict resolution
  • Decision making
  • Critical appraisal
  • Holistic thinking
  • Persuading & Influence
  • Coaching Networking
  • Risk Management
  • Negotiation Skills
  • Future-Oriented

Application Closing Date

Not Specified.

See also – MultiChoice Group Recruitment For Talent Manager – How to Apply

How to Apply

Interested and qualified candidates should:
Click here to apply

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